Our Team.
Learning to work with other areas was essential to bring the Bootcamp to a perfect end. So, now I introduce you to my team:
Caroline S.
UX Designer
Misbah H.
UX Designer
Sho M.
Data Scientist
Christina H.
Data Scientist
Deshane M.
Software Engineer
Mason S.
Software Engineer
Vimbi M.
Software Engineer
Amanda F.
Software Engineer
What's Lush Basket is About?
Do you love it when you go to a store and the customer service is so great that you want to return to it? Even more, there is never a lineup to pay for your product! Incredible, right?
That is what Lush Basket wants to offer to the user: an innovative, simple shopping experience that enhances human-to-human interaction.
Lush gave us a Problem Space
How might we craft an open-source, innovative shopping experience that adapts to the needs of an ever-evolving market while leading by example with our digital ethics?
The UX designers' path:
Emphatize
Secondary Research
Primary Research
Define
Persona
Prototype
Sketches
Hi-Fi Wireframes
Primary Research
Knowing what is in the user's mind about their shopping experience.
We used a qualitative interview to find out the user's pain points to know how could improve their shopping experience. The main insight?
"The line-up behind me grew and I got stress-out."
"At self-checkout, the barcode was not scanning the items."
"If I see long lineups, I don’t even enter the store."
"I love it when the staff takes their time to explain about the product"
The technology can help the process to be smoother, maybe using mobile apps.r the store."
Based on the research and insights, we could analyze that the best approach was to consider a POS system that would allow customers to have a smooth and straightforward checkout, which would decrease the wait in the checkout line and give staff more time to give attention to customers.
How can we create a better shopping experience?
Mariam Khan is our persona who loves going into a brick-and-mortar store, however, she gets very frustrated when long lines and confusing checkouts. She loves it when employees are helpful.
An innovative way to shop at Lush
Our solution introduces a smart basket that focuses on enhancing user experiences. This basket identifies items, adding them to it, ultimately simplifying the checkout process. Consequently, our approach empowers staff to engage more with customers, demonstrating our commitment to delivering user-centric solutions.
See our app in action!
Watch our promotional video to see how our app works.
Key Learnings
Lush's challenge was to think outside the box and find a solution that covered the users' needs. Working as a team, we needed to use clear communication to get to our objective.